WHY SOCIAL MEDIA IS NOT GIVING YOU A GOOD ROI!
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SIX REASONS WHY SOCIAL MEDIA IS NOT GIVING YOU A GOOD ROI!
1. There is no (digital) strategy!!
Strategy is to business people what sex is to teenagers: everybody talks about it yet nobody has a clue how to do it properly. Only few companies have a real, concise strategy for their digital marketing actions.
It's the reason why you're doing things ad hoc, why taking decisions is so damn hard and/or why your company is not doing anything (successfully) (yet) on social media.
Look at the goals of the company, the key stakeholders to reach these goals and design an approach to contribute to the company's objectives by using digital channels. And truly commit yourself by using real, ambitious KPI's linked to the company's growth.
2. There is no company-wide belief!!
Social media, growth hacking, digital marketing, ... These all are new things. And typically, human beings don't like new things.
We all know digital channels are the way to go but your management and/or your coworkers don't. Explain to them what it is in their own language, why it's important for the company and the individual himself/herself to get to know it and how you want to (gradually) progress from here.
Having a tight war plan (strategy) is great start. Organizing introduction sessions and trainings is an other way to unfreeze people. Try to help people as much as possible and convert coworkers into internal influencers to get the job done.
It's not only 'digital media', you should become a 'digital company'!
Make sure there is both top-down and bottom-up belief. Pull from both sides. Don't complain about the lack of company-wide knowledge around digital/social, but install it yourself.
3. There are no resources!! Digital is not free.
Digital marketing is more cost-effective, measurable, scalable and converting than traditional channels but it is not free.
Managers providing resources ánd those asking for them, should acknowledge this fact and need to become more serious about this, because you'll need people and money to thrive in a digital age.
Big companies should at least reallocate 20% of their marketing budget towards digital, smaller companies 80%.
4. You lack digital skills!! Stop hiring 'digital natives'.
You need dedicated people, who love your organisation and want to help the company grow. Look for real digital-business-minded people and/or invest in the education of non-natives.
Ask your social media team what a 'shadowban' or a 'pod' is on Instagram. Ask them to make a blog for four consecutive weeks. Let them produce a podcast or set up a landing page with Wordpress. If they can't answer your questions or complete any of these tasks, you have a 'Dirts' problem. Your team doesn't have their boots in the mud: they lack real digital skills.
5. Your content sucks!!
There are only a few companies who put out content that speaks to the target audience. Content that brings what the audience was originally looking for: educational and/or entertaining content - value.
Look at what you're creating today and ask yourself: Are we educating our target audience with this? Are we entertaining our audience? Are we providing value? Are we disproportionately relevant?
90% will have to answer no, 90% is going in directly for the kill. Be the 10% who is not and you'll win.
You could force people to watch crappy creative back in the 70s, but it's a different ball game in 2015-2020.
The biggest problem nowadays is that organizations really don't have a clue who their their target stakeholders are, what they do, what they fear, what they dream of, what they eat, sleep, buy and where, how, when and why they do so. Get to know your customers, potential employees, shareholders, ... Tell them what they want to hear. Win.
6. You're married to tactics!
There is no silver bullet when it comes to digital marketing or social media. If you've found a tactic that works great right now, triple down on it - yet know that it'll soon run out of effect.
Thank you for reading through, i look forwd to hearing from you soon whatsapp me +256754947999
we can be business partners as well join me here
http://www2.fourcornersalliancegroup.com/temmarich/join/4?startOver
1. There is no (digital) strategy!!
Strategy is to business people what sex is to teenagers: everybody talks about it yet nobody has a clue how to do it properly. Only few companies have a real, concise strategy for their digital marketing actions.
It's the reason why you're doing things ad hoc, why taking decisions is so damn hard and/or why your company is not doing anything (successfully) (yet) on social media.
Look at the goals of the company, the key stakeholders to reach these goals and design an approach to contribute to the company's objectives by using digital channels. And truly commit yourself by using real, ambitious KPI's linked to the company's growth.
2. There is no company-wide belief!!
Social media, growth hacking, digital marketing, ... These all are new things. And typically, human beings don't like new things.
We all know digital channels are the way to go but your management and/or your coworkers don't. Explain to them what it is in their own language, why it's important for the company and the individual himself/herself to get to know it and how you want to (gradually) progress from here.
Having a tight war plan (strategy) is great start. Organizing introduction sessions and trainings is an other way to unfreeze people. Try to help people as much as possible and convert coworkers into internal influencers to get the job done.
It's not only 'digital media', you should become a 'digital company'!
Make sure there is both top-down and bottom-up belief. Pull from both sides. Don't complain about the lack of company-wide knowledge around digital/social, but install it yourself.
3. There are no resources!! Digital is not free.
Digital marketing is more cost-effective, measurable, scalable and converting than traditional channels but it is not free.
Managers providing resources ánd those asking for them, should acknowledge this fact and need to become more serious about this, because you'll need people and money to thrive in a digital age.
Big companies should at least reallocate 20% of their marketing budget towards digital, smaller companies 80%.
4. You lack digital skills!! Stop hiring 'digital natives'.
You need dedicated people, who love your organisation and want to help the company grow. Look for real digital-business-minded people and/or invest in the education of non-natives.
Ask your social media team what a 'shadowban' or a 'pod' is on Instagram. Ask them to make a blog for four consecutive weeks. Let them produce a podcast or set up a landing page with Wordpress. If they can't answer your questions or complete any of these tasks, you have a 'Dirts' problem. Your team doesn't have their boots in the mud: they lack real digital skills.
5. Your content sucks!!
There are only a few companies who put out content that speaks to the target audience. Content that brings what the audience was originally looking for: educational and/or entertaining content - value.
Look at what you're creating today and ask yourself: Are we educating our target audience with this? Are we entertaining our audience? Are we providing value? Are we disproportionately relevant?
90% will have to answer no, 90% is going in directly for the kill. Be the 10% who is not and you'll win.
You could force people to watch crappy creative back in the 70s, but it's a different ball game in 2015-2020.
The biggest problem nowadays is that organizations really don't have a clue who their their target stakeholders are, what they do, what they fear, what they dream of, what they eat, sleep, buy and where, how, when and why they do so. Get to know your customers, potential employees, shareholders, ... Tell them what they want to hear. Win.
6. You're married to tactics!
There is no silver bullet when it comes to digital marketing or social media. If you've found a tactic that works great right now, triple down on it - yet know that it'll soon run out of effect.
Thank you for reading through, i look forwd to hearing from you soon whatsapp me +256754947999
we can be business partners as well join me here
http://www2.fourcornersalliancegroup.com/temmarich/join/4?startOver
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